Public HMDA market intelligence

Half your market never reaches a closing table.

A deed of trust is recorded when a loan closes. Every competitive dataset built from county recorder filings therefore starts at the moment of success and is blind to everything before it — the denials, the withdrawals, the files that died in underwriting. In Riverside County that blind spot is 41,651 applications. We see all of them, plus what every lender actually charged to close the ones that made it.

Public domain source No NPI, no FCRA exposure Fees & denials no rival has 3,143 counties · 2025 data

Real output, not a screenshot

Riverside County, California, from the CFPB's 2025 public HMDA file — 90,517 applications. Every market produces the same report.

Riverside County, CA · 2025 · every application on record CFPB HMDA
Applications
90,517
every outcome on record
Never closed
41,651
46.0% — invisible to deed data
Denial rate
24.4%
1.7% to 78.6% by lender
Median cost to close
$8,087
$0 to $15,402 by lender
LenderLoansMedian cost to closePointsRate spreadvs market
SchoolsFirst FCU2,360$0$1,500+0.100.00×
U.S. Bank914$3,954$1,013+0.200.49×
JPMorgan Chase681$5,224$3,205+0.110.65×
Rocket Mortgage3,844$5,701$1,853+0.400.70×
United Wholesale Mortgage5,976$11,025$3,494+0.091.36×
Lennar Mortgage830$11,647$15,145−1.611.44×
DHI Mortgage914$13,914$5,299−1.541.72×
OCMBC1,109$15,402$2,151+0.571.90×

The builder subsidy, itemised

Lennar books a median $15,145 in discount points at a rate spread of −1.61 — priced below the average prime offer rate. DHI charges $0 origination but $5,299 in points at −1.54. That is a forward commitment being bought down, quantified. It is why you keep losing those purchase deals on rate, and no deed record contains any of it.

A 1.9× spread on the cost to close

OCMBC closes at a median $15,402 — 3.11% of the amount borrowed — while SchoolsFirst closes its members at zero. Same county, same year. That is a conversation you can only have with the whole table in front of you.

Why this data and not the other kind

The Homebuyers Privacy Protection Act took effect 4 March 2026. Trigger leads are now restricted to the current originator, the current servicer, or a depository holding a current account for that consumer. There is no affiliate exception.

What you can no longer do

Buy prescreened mortgage-inquiry lists from the bureaus. Take a past-client book from a former employer into a personal tool — that is the lender's nonpublic personal information under Reg P, and courts have consistently treated the export as misappropriation regardless of whether the underlying facts appear in public records.

What this is instead

Public HMDA never contained borrower names or property addresses, and loan amounts are published at the midpoint of a $10,000 band. It cannot identify a borrower, so there is nothing to safeguard, no contract you need your employer to sign, and no list anyone can accuse you of taking. It is market intelligence, and it is yours to buy as an individual.

Pick your market

Any of the 3,143 US counties, any metro, any state. You name the market at checkout and the report is generated for it — 2025 data, the current CFPB publication.

Flagship

County Market Intelligence Report

$149

The full analytical report for one county — the same document shown above.

  • The complete application funnel, including the 46% that never closed
  • Competitive fee and points positioning vs market median
  • Rate spread against APOR, by lender
  • Denial rates and stated reasons
  • Ranked lender league table and segment mix
  • Every underlying dataset as CSV
Get the county report
Flagship · statewide

State Market Intelligence Report

$499

The same report across an entire state, every county rolled up. California alone is over a million applications.

  • Everything in the county report, statewide
  • County-by-county rollup
  • Statewide lender league table
  • Every underlying dataset as CSV
Get the state report
Data only

County Lender Market Share

$79

The league table and segment splits as CSV, without the analytical report.

  • Every lender ranked by volume
  • Median rate, LTV and cost per lender
  • Purchase / refi / jumbo mix
  • Data dictionary included
Get the data
Segment view

Purchase & Refi Opportunity Map

$249

Separate league tables for purchase, refinance and cash-out, so you see who competes where.

  • Purchase-only lender table
  • Refi and cash-out lender tables
  • Rate and cost spread by segment
Get the opportunity map
High balance

Metro Jumbo & High-Balance Radar

$399

Who actually closes non-conforming across a whole metro, at what cost and rate.

  • Jumbo lender league table
  • Conforming market alongside for contrast
  • Metro-wide, not single county
Get the jumbo radar
Recurring

Monthly Market Refresh

$99 /mo

A full Market Intelligence Report for your market on every new CFPB publication cycle, with a change log of what moved.

  • Rank movements since last release
  • Lenders entering and exiting
  • Fee and rate-positioning shifts
  • Cancel any time
Start the refresh